When setting any type of goal it is so important to know your why to achieve whatever it is that you’re setting out to achieve. So many people work out ‘the how’ and ‘the why’ gets left behind, but it should be the other way round; Once you have figured out your why, the how becomes easy.

We have purchased countless journals and planners in the past that have ended up going to waste a month down the line. We have sat down time after time excitedly writing our goals and subsequent action plan, all to be followed by disappointment when “Big MO” (a term coined by Darren Hardy in his book “The Compound Effect”) didn’t stay around for very long.

Does this all sound familiar? Well the great news is that if it does, the problem doesn’t lie with you, it is in actual fact the approach. How many times have you said “I will start on Monday”? But Why Monday, why not now? We all do it don’t we! This is because we are relying on Will-power (which we need initially to get out bums in to gear), but it is the Staying power that keeps us going. So normally, your will-power kicks in on Sunday ready to get going on Monday, but then it kicks back out again by the following Sunday (if you’re lucky) and Staying Power never makes an appearance.

Start by getting your ‘why’ down on paper.

If, you can follow this step by step guide you will soon realise that you have just set goals in a way that you have never set them before. What does this mean? Big Mo is likely to stay around for longer and you are likely to see the result of those goals. Exciting hey! Let’s get started. Know your why to achieve your goals

1. Write down your goal (yep… grab that Journal, we will let you this time)

2. Then keep digging until you can’t dig anymore to find out what is motivating you to achieve that goal. Think of the child who always asks “WHY?” and become that child.



Example: I would like a new job. (Now before we go any further lets just double check that against the key goal setting points we mentioned in our previous post: It is not Specific and does not have a time frame on) So this revisited should be something like:

I would like a new job in my area of passion of helping others by the end of this year.

Now let’s get digging

Why: Because I want a new job before the baby arrives next year


Why: Because it is an area of my life that I would like to get sorted before my Wife goes on Maternity Leave.


Why: Because I don’t want her to stress about finances and how we will manage once we become a family.


Why: Because I feel it is my duty to provide for my family and to give them the upbringing they deserve, as well as being a role model for my children.


Why: Because I never had this in life and I feel it affected me getting started once I was in secondary school and I don’t want my children to experience that.


WOW! Now there’s a why. Can you see the difference? If we would have just taken the first why at face value we would think that it’s important to this person to get a new job before the baby arrives. Fair enough, you can’t dispute that, BUT, re-read that last why statement again. You can feel immediately how much more powerful it is, how much more emotion it holds and how much more likely it is to get this person out of bed searching for a new job each day.

3. Once you have your goal and your why, re-write it in the present tense as if it has happened and give as much detail as possible.

Example: It is the 20th December 2020 and I just writing my out of office reply before I take 2 weeks off to enjoy Christmas. I am so thrilled that I have found my new job as a Consultant as it fills me with pride and satisfaction each and every day I go to work. Being able to work from home 2 days per week, and only having a 20 minute commute means that I am going to be able to give my Wife the support she needs, and spend time with my new-born when they arrive. I am over the moon that I have already found 5 clients, and am excited to continue to fill my diary and be working with a total of 20 clients before the baby arrives. I am finally feeling like I am successful at something and I am showing my child the importance of a good work ethic, whilst maintaining a healthy work and life balance.

Now that’s a bit different isn’t it. But again, undisputedly powerful. By including the detail it helps to uncover other areas that are important such as commute time, target clients and how that jobs fit in to current life. So why should you write your goals in this way and what are the benefits?

  • The brain doesn’t know the difference between past, present and future tense. By writing something in the present it creates a go get it attitude.
  • It helps you to visualise not only the goal but also the person you would be in order to achieve that goal. The brain also likes pictures, if you can create this image of your goal in your mind your brain will hold on to it much more (Hence why they say Vision boards are so good).
  • It creates feeling and emotion, this is extremely powerful for not only getting you started but also for keeping going when the road gets a little bumpy.

So before you do anything or read any further, grab a pen and paper and create your very own power goal.

Questions you should be asking…Know your why to achieve your goals

So if you have done this correctly, you should now have your amazing goal in front of you, so we have popped a few questions down to ask yourself just to make sure you’ve totally got this. We all are about the success!

  1. Does my goal light the fire in my belly? For us, when we have done it properly we definitely feel emotional every time we read back through it. Now you may not be an emotional person, we get it, but, there’s definitely an argument to say that anything that is really important to you will strike some kind of emotion inside.
  2. Can you see your new incredible goal everyday? You need to ensure you are reading this regularly, so do several copies and stick it on your bathroom mirror, your fridge, in your diary, your desk at work. Anywhere you know you will see it every single day. Try to make this hand-written as you are much more likely to achieve a goal if you write it yourself instead of typing it.
  3. Am I ready? Because let’s face it, a goal like this is going to result in some serious action. So whilst you may have set yourself a goal and plan before, you will never have done one like this.

What you can expect now

This is pretty simple and rather exciting:

  • You will find that your goal will give you that prolonged get up and go
  • You may even find you want to get up that bit earlier or stay up that bit later to work on your goal.
  • You will actually get round to using that Journal you once brought for that ‘big goal’
  • You will accelerate towards your goals like never before.

Key things to remember

So we just wanted to finish on some key take away points to help you on your way

  • Your why may change, and that’s OK. As your life and circumstances change this can affect your reasons why you are doing something. Working towards the goal itself may even provoke something inside that makes a difference. This is where regularly reviewing your goals is really important.
  • There is no right or wrong when it comes to your Why. It is your why! You may have the same goal as your neighbour or your friend but it is very likely that the reason they want to achieve that is very different from yours. And that is absolutely fine, there’s is right for them, and yours right for you.
  • Different goals may have different why’s. As you progress through and find yourself setting various goals you will need to follow this process each and every time, because not only will a goal change but your life and circumstances will too.

That’s a wrap

So there you have it… a complete step by step process on how to find your why for your goals and how to make them stronger, more powerful and more exciting than they have ever been before.

We wish you lots of luck with this one and we hope you enjoy the process just as much as we do.

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  1. Hi Adam and Emma, Thanks for this inspiring post. This is a great refresher towards goal seeking. I have goals towards earning money with the Internet and now have more time to focus on this. This article is teaching me things to help speed up my success.

    You explain how to reach your goals in an easy-to-follow way. I have studied the Universal Law of Attraction, read, and taken courses on setting goals before. I have set goals and reached them, but without any structured way of achieving them.

    I really believe that anybody can achieve their goals by following the simple process in this article. I guess the only other things I can add is that your goals should be within reason and right. If you’re a senior citizen and your goal is to land on the planet Mars, you probably won’t psychically achieve it. If your goal is to cause harm to other people, hopefully that one won’t come true either!

    The Universal Law of Attraction states that We attract whatever we choose to give our attention to–whether wanted or unwanted. This is true in both good and bad things that happen in our lives. ‘Be careful what you wish for, because you just might get it!’

    This article and subject really fascinate me. We can be doing so much better in the world with the this infinite power by using the process you lay out in your article. Sadly, [IMO] most people don’t get it.

    Our goals are out there, ready and just waiting for us to go get them!


    1. Hi Bob,
      It is great to hear that there is something that you can take away from this that you haven’t had before and it will help you to achieve your goals on earning money with the Internet. We wish you all the success with that.
      The Law of Attraction is a personal favourite of ours, and we could talk about this and achieving your goals all day long if we had the chance. What is exciting as you mentioned, is that if we are ready to go and get them, our goals are ready and waiting for us.
      Your point on making sure that your goals are in reason and right is definitely true, thank you for adding this. It is a great check point for when writing them.

  2. Hey, this is really a good point. When thinking about it, writing down “why” will actually find you a total new answer that you never thought of as well. And it can become a great motivator. Thank you for highlighting that the “why” may change. That makes things less stressful to plan.

    Thank you.

    1. Hi,
      Your why is definitely your motivator, and if somebody doesn’t feel like that our tip would be that they haven’t dug deep enough.
      It is great to know that you feel the stress is taken out of the plan by knowing that your why can change.

  3. Wonderful read. I believe anyone that is trying to pursue their goal should read this article, as it contains great tips. I will be implementing what you recommended, and by writing down my goal and why, I will be motivated every day to reach that goal. Will be saving this for the future.

    1. It is great to hear that you will feel motivated every day to reach your goal, your why is so powerful that if you can really tap in to it it results in powerful action.
      Good luck, and enjoy 🙂

  4. You did a great job Emma! I believe that this is the information that can’t be find on the web easily and you decided to share it with others for free, that’s really great!
    I didn’t know much about goal achievement but I’ve been always interested to know more about this topic and your comprehensive guide helped me a lot. I don’t know if you wrote this post 100% by yourself or got help from other sources as well, anyway, it has really brilliant information which convinced me to share it with my friends on social networks.
    I think, the Internet needs more quality posts like yours these days, especially when we see a lot of crappy ads and scams about this topic. You can’t read a post easily on a website without seeing tons popups but your site and post is an ideal example of a quality article which is not covered by annoying ads, has very useful information and lets readers enjoy reading every piece of it.

    Thank you again and I wish you continue providing such that quality information in the future which turn the Internet and blogs into a better place to surf!


    1. Hi Ali,
      We are pleased to know that the information that we are sharing is being used and helping others, that is our main goal of writing it. We are simply using years of personal experience and some studying that we are done to share our views and tips on what has worked well for us and what we have found useful.
      We look forward to popping more on here over the future and hope that you find it just an informative and practical.

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